Michael Haynes on Driving Your SME B2B Restart and Recovery
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Why you’ve got to check out today’s episode
- Discover how the B2B buyer has changed in this new environment
- Learn what are B2B buyers now ultimately seeking
- Explore why SMEs operating in B2B need to have a strategy
- Discover some initial steps SMEs should undertake to get started
Resources/Links:
Summary:
Michael is a B2B Customer and Marketing Strategy Specialist. His focus and passion is empowering SMEs with the clarity and roadmap to acquire, retain and grow business customers.
He has over 23 years' experience working with companies across a range of industries to develop and implement customer-driven strategies and programs.
Michael is based in Sydney, Australia. He is originally from Toronto Canada. He currently works with SMEs (and start-ups) in Australia, Asia, Canada, the US and Middle East.
Continue Reading >>Melanie McMurrain on Hitting the Inbox: Email Marketing Strategies for 2020 & Beyond
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Why you’ve got to check out today’s episode
- Learn why you need to regularly clean your email house
- Discover how to maintain the relationship with a large happy customer base
- Understand why emails are considered the under-appreciated workhorse
- Discover why it is a good thing customers unsubscribe from your list
Resources/Links:
Summary:
Melanie has a unique insight into the mindset triggers and needs of an audience—while understanding the techy details and limitations of Email Service Providers and CRM databases.
As a former teacher turned digital marketer, Melanie holds a Bachelor’s degree in Psychology and a Master’s degree in Instructional Technology.
Over the last five years, she’s put these skills to good use in the trenches of the online business world, designing and managing multiple seven-figure launches on behalf of countless entrepreneurs, authors, course creators, teachers and thought leaders.
Her clients include a former professional Arena League football player and one of the original sharks from the first season of Shark Tank.
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