Dan Pfister on Winning Back Customers

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Why you’ve got to check out today’s episode

  • Discover how past customers are easier to engage and close than new ones
  • Learn why a customer that comes back to you is more valuable and more loyal
  • Explore how to re-establish customer relationships and reactivate the maximum number of high potential prospects

Resources/Links:

Summary:

Dan Pfister is a partner at The Business Source Corp.

They’ve worked with brands like American Express and Tony Robbins and have generated over 50k customers

In 2016 Dan built a customer winback process and based on the success of it, he founded Strategic Winback Services.


Check out these episode highlights:

01:01 – Dan’s back story and the discovery of Strategic WinBack

03:08 – Why customers chose to leave us and the chances that they’ll actually come back

04:34 – How WinBack compares to new customer acquisition in generating revenue

05:23 – Why everyone not doing this is leaving large amounts of cash on the table

09:17 – The process to use for winning back past customers

11:37 – How overcoming rejection can have a massive impact on your business

13:15 – Dan’s website address



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