Michael Haynes on Driving Your SME B2B Restart and Recovery

Why you’ve got to check out today’s episode

  • Discover how the B2B buyer has changed in this new environment
  • Learn what are B2B buyers now ultimately seeking
  • Explore why SMEs operating in B2B need to have a strategy
  • Discover some initial steps SMEs should undertake to get started


Michael is a B2B Customer and Marketing Strategy Specialist. His focus and passion is empowering SMEs with the clarity and roadmap to acquire, retain and grow business customers.

He has over 23 years' experience working with companies across a range of industries to develop and implement customer-driven strategies and programs.

Michael is based in Sydney, Australia. He is originally from Toronto Canada. He currently works with SMEs (and start-ups) in Australia, Asia, Canada, the US and Middle East.

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Melanie McMurrain on Hitting the Inbox: Email Marketing Strategies for 2020 & Beyond

Why you’ve got to check out today’s episode

  • Learn why you need to regularly clean your email house
  • Discover how to maintain the relationship with a large happy customer base
  • Understand why emails are considered the under-appreciated workhorse
  • Discover why it is a good thing customers unsubscribe from your list


Melanie has a unique insight into the mindset triggers and needs of an audience—while understanding the techy details and limitations of Email Service Providers and CRM databases.

As a former teacher turned digital marketer, Melanie holds a Bachelor’s degree in Psychology and a Master’s degree in Instructional Technology.

Over the last five years, she’s put these skills to good use in the trenches of the online business world, designing and managing multiple seven-figure launches on behalf of countless entrepreneurs, authors, course creators, teachers and thought leaders.

Her clients include a former professional Arena League football player and one of the original sharks from the first season of Shark Tank.

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Meet your host

Shane Spiers

Shane is a successful Business Growth Coach with clients in the UK, USA, India, Australia & NZ working in a broad range of sectors including agriculture, arts, energy, healthcare, professional services, technology, real estate, construction & manufacturing....

He is the former CEO of a Group of 7 small to mid-sized businesses managing the combined revenue growth of 300% in one year and selling two of the businesses for multi-million sums. He is also the former Managing Director of a £240m business unit that grew 2000% in 8 years and led a team of over 1000 people operating in 135 sites in 23 cities.

Shane's coaching specializes in business growth, leadership development and organizational development.