Michael Haynes on Driving Your SME B2B Restart and Recovery

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Why you’ve got to check out today’s episode

  • Discover how the B2B buyer has changed in this new environment
  • Learn what are B2B buyers now ultimately seeking
  • Explore why SMEs operating in B2B need to have a strategy
  • Discover some initial steps SMEs should undertake to get started

Resources/Links:

Summary:

Michael is a B2B Customer and Marketing Strategy Specialist. His focus and passion is empowering SMEs with the clarity and roadmap to acquire, retain and grow business customers.

He has over 23 years' experience working with companies across a range of industries to develop and implement customer-driven strategies and programs.

Michael is based in Sydney, Australia. He is originally from Toronto Canada. He currently works with SMEs (and start-ups) in Australia, Asia, Canada, the US and Middle East.


Check out these episode highlights:

01:15 – Who Michael works with and why he does what she does

02:10 – How the B2B buyer has changed in this “new” environment

03:29 – What B2B buyers now ultimately seeking

05:15 – Why SMEs operating in B2B need to have a strategy

06:45 – How SMEs should approach strategy in this environment

09:20 – What initial steps SMEs should undertake to get started

11:30 – Michaels Website Address

Tweetable Takeaways from this Episode:

“B2B buyers are now doing a lot more self-education & research, are risk-averse and are making buying decisions by consensus” - @2Excellyourbiz Share on X"When it comes to your marketing strategy, right now you do not want to be looking out more than 18-24 months" - @2Excellyourbiz Share on X"Listening for the buyer perspective right now is critical - those key stakeholders influencing the purchasing decision" - @2Excellyourbiz Share on X

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