About Us
What we are about? Why we do what we do?
Our Core Purpose
Helping good people build great businesses—so they can live with more freedom, impact, and joy.
At Summit SCALE®, we believe that running a business shouldn’t come at the cost of your health, happiness, or family life.
Too many business owners find themselves overwhelmed, overworked, and underpaid—stuck in a business that feels more like a burden than a vehicle for growth. We exist to change that.
Our purpose is simple:
To empower business owners to build businesses that work for them—not ones that run them into the ground.
We help you create structure, clarity, and confidence—so you can scale sustainably, lead effectively, and enjoy the life you went into business to build.
Whether you’re just getting started or ready to take things up a gear, we’re here to help you gain control, unlock growth, and get your time (and sanity) back.
Because good people deserve great businesses—and the freedom to enjoy them.
Our Core Values
At Summit SCALE®, we help good people build great businesses. That mission is driven by a clear set of values that guide every coaching session, every strategic plan, and every client relationship.
1. Growth-Mindedness
We believe in continuous progress—for your business and for you as a leader. Whether you’re stuck, scaling, or just starting out, we’re here to help you move forward with clarity and confidence.
Growth isn’t a phase. It’s the mindset that drives everything we do.
2. Practicality
We keep things grounded. No fluff. No jargon. Just proven frameworks, clear strategy, and real-world tools you can implement immediately.
Real businesses need real-world solutions. We focus on what works.
3. Accountability
We bring structure, focus, and follow-through. You’ll always know where you’re going, what you’re working on, and what’s expected—of yourself and your team.
Accountability isn’t about blame. It’s about clarity, commitment, and growth.
4. Integrity
We do what we say we’ll do—and expect the same from our clients. Honest conversations, clear boundaries, and a commitment to doing the right thing, even when it’s hard.
Trust is the foundation. Integrity keeps it strong.
5. Simplicity through Systems
We help you escape the chaos of reactive business by installing systems that create structure, freedom, and scalability.
Systems run the business. People run the systems. You lead the people.
6. Leadership Development
A business is only as strong as the person leading it. That’s why we coach beyond the numbers—developing your ability to communicate, delegate, and inspire.
Better business starts with better leadership.
7. Collaboration & Community
You don’t have to go it alone. Whether in mastermind groups or one-to-one coaching, we create spaces for honest discussion, shared experience, and collective progress.
Business is better when we build together.
Our Big, Hairy, Audacious Goal (BHAG)
To help 10,000 business owners build businesses that give them more freedom, profit, and purpose—without burning out in the process.
This is more than coaching. It’s a movement.
We’re on a mission to radically shift how small business owners experience business ownership. Instead of chasing success at the cost of their sanity, we help them create systems, teams, and strategies that unlock time, impact, and lasting growth.
We imagine a world where:
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Owners are leaders, not just doers.
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Businesses are scalable, not stressful.
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Freedom isn’t a fantasy—it’s the default.
By helping 10,000 good people build great businesses, we’re not just changing companies—we’re changing lives, families, and futures.
Because when a business works for the owner, everyone wins.
Our Coaching Philosophy
In order to understand our coaching philosophy, it is useful to understand the origins of coaching and how coaching actually works.
During my study and training for my master’s degree in Coaching and Development I was tutored by some Olympic level sports coaches. They brought their sporting success to the world of business.
Why is this relevant? Well, let me explain the sporting origins of business coaching. You can read more here…
Proud Sponsors
From 2012 to 2017, our founder, Shane, was CEO of a group of seven SME companies. One of the companies was contracted to provide support services to the UK Border Agency. Specifically providing accommodation and support services to refugees and asylum seekers entering the UK.
This experience led Shane to want to continue supporting the work in this area and in some small way help build better futures for people who are forced to flee their homes due to conflict.
Established in the aftermath of the Second World War, UNHCR has been there protecting people forced to flee conflict and persecution for over 70 years.
Today, they are a global organisation dedicated to protecting people forced to flee. They lead international action to protect refugees, deliver life-saving assistance, help safeguard fundamental human rights, and develop solutions that ensure people have a safe place to call home where they can build a better future.
Our Coaches
On our individual coach pages, we share more about each business coach, their background, who they like working with, what they’re great at, etc. To find out more, click on the links below that interest you.