Melanie McMurrain on Hitting the Inbox: Email Marketing Strategies for 2020 & Beyond

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Why you’ve got to check out today’s episode

  • Learn why you need to regularly clean your email house
  • Discover how to maintain the relationship with a large happy customer base
  • Understand why emails are considered the under-appreciated workhorse
  • Discover why it is a good thing customers unsubscribe from your list

Resources/Links:

Summary:

Melanie has a unique insight into the mindset triggers and needs of an audience—while understanding the techy details and limitations of Email Service Providers and CRM databases.

As a former teacher turned digital marketer, Melanie holds a Bachelor’s degree in Psychology and a Master’s degree in Instructional Technology.

Over the last five years, she’s put these skills to good use in the trenches of the online business world, designing and managing multiple seven-figure launches on behalf of countless entrepreneurs, authors, course creators, teachers and thought leaders.

Her clients include a former professional Arena League football player and one of the original sharks from the first season of Shark Tank.


Check out these episode highlights:

01:55 – Who Melanie works with and why she does what she does

03:10 – Melanie’s study of the customer journey

04:15 – Why you need to clean your email house

08:25 – How to maintain the relationship of a large happy customer base

11:15 – Why emails really are the under-appreciated workhorse

13:10 – Why it is a good thing that customers unsubscribe from your list

14:35 – Melanie’s Website Address.

Tweetable Takeaways from this Episode:

"The best thing a customer that is not going to buy from you can do for you is unsubscribe from your list" - @DCDSweetGifts4U Click To Tweet"Just removing unsubscribes and bounces from your list is not a full house clean" - @DCDSweetGifts4U Click To Tweet"Is someone is not opening your email for 90 days - make sure it is still a valid address" - DCDSweetGifts4U Click To Tweet

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