Check out these episode highlights:

01:55 – Who Melanie works with and why she does what she does

03:10 – Melanie’s study of the customer journey

04:15 – Why you need to clean your email house

08:25 – How to maintain the relationship of a large happy customer base

11:15 – Why emails really are the under-appreciated workhorse

13:10 – Why it is a good thing that customers unsubscribe from your list

14:35 – Melanie’s Website Address.

Tweetable Takeaways from this Episode:

"The best thing a customer that is not going to buy from you can do for you is unsubscribe from your list" - @DCDSweetGifts4U Click To Tweet"Just removing unsubscribes and bounces from your list is not a full house clean" - @DCDSweetGifts4U Click To Tweet"Is someone is not opening your email for 90 days - make sure it is still a valid address" - DCDSweetGifts4U Click To Tweet

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