Check out these episode highlights:
01:55 – Who Melanie works with and why she does what she does
03:10 – Melanie’s study of the customer journey
04:15 – Why you need to clean your email house
08:25 – How to maintain the relationship of a large happy customer base
11:15 – Why emails really are the under-appreciated workhorse
13:10 – Why it is a good thing that customers unsubscribe from your list
14:35 – Melanie’s Website Address.
Tweetable Takeaways from this Episode:"The best thing a customer that is not going to buy from you can do for you is unsubscribe from your list" - @DCDSweetGifts4U Click To Tweet"Just removing unsubscribes and bounces from your list is not a full house clean" - @DCDSweetGifts4U Click To Tweet"Is someone is not opening your email for 90 days - make sure it is still a valid address" - DCDSweetGifts4U Click To Tweet
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