There are three parts to a winning sales force and they all start with the letter A. Attitude, activity and acumen. In this video, we discuss the third of the three A’s: Acumen.

Acumen is all about educating the sales team in the best practices of selling.

One of the main things we do when developing acumen is we teach sales professionals the Rule of Threes. The Rule of Threes is based on the premise that selling is about building a relationship in a series of successive conversations.

Sales success is all about earning the right to the next conversation.