Alisoun Mackenzie on Give-to-Profit: How To Grow Your Business by Supporting Causes

Why you’ve got to check out today’s episode

  • It's part of our responsibility as human beings to look out for each other.
  • Cause Marketing is partnering with charity and social causes.
  • When you come from a place of genuine, love, kindness and compassion in our hearts it's wrapped into your brand and what you care about people will gravitate towards us.
  • Our intended imapct should not have a negative outcome, whereby we might solve one problem at the same time create another.
  • There is a lot of mistrust out there so it's really important for us to be able to demonstrate that when we're taking money off people for good causes, we evidence that.

Summary:

Alisoun Mackenzie, is often described as one of the most authentic and inspiring souls you can meet.

Alisoun, is on a mission to improve the lives of a million people–by making it easy for businesses to be a profitable force for good, and through her support of causes that tackle poverty, education and social justice.

Alisoun’s keynote talks, training, mentoring, and best-selling books Give-to-Profit and Heartatude have favourably changed the good fortune of thousands of people worldwide.

She loves doing humanitarian work, travelling, fundraising and living by the beach in Scotland.

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Georgette Rowland Osbourne on Your Money or Your Life – Why Entrepreneurs are Unhappy People

Why you’ve got to check out today’s episode

  • No matter what people tell you, it's complicated to get around figures if you're in a business.
  • As an entrepreneur, your brain is always looking at the next deal, the reason things aren't going well, what can I be doing?
  • Do not let your business account touch your personal life, create a demarcation.
  • The minute you are worried, "how I'm I going to pay the bills, can we eat this month?" You go into the business in a desperate headspace.
  • You must take care of yourself and home to be effective in your business.

Summary:

Georgette Osbourne helps business men & women create financial breathing space to concentrate on business building, and actually have a life.

Georgette, creates products, services and recommends resources to help entrepreneurs hang onto cash and avoid debt. Georgette had a successful corporate career; her clients included Bank of England, Merrill Lynch, & The Revenue.

Georgette, now runs two businesses, is an author, podcast host & writes for well-known publications .

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Meet your host

Shane Spiers

Shane is a successful Business Coach with clients across the globe including UK, North America, Middle East, Asia & Africa.

He has worked in a broad range of sectors including agriculture, arts, energy, healthcare, professional services, technology, real estate, construction & manufacturing...

Shane is the former CEO of a Group of 7 small to mid-sized businesses managing the combined revenue growth of 300% in one year and selling two of the businesses for multi-million sums.

He is also the former Managing Director of a £240m business unit that grew 2000% in 8 years and led a team of 1200 people serving 40,000 people across 135 sites.

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