Alisoun Mackenzie on Give-to-Profit: How To Grow Your Business by Supporting Causes
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Why you’ve got to check out today’s episode
- It's part of our responsibility as human beings to look out for each other.
- Cause Marketing is partnering with charity and social causes.
- When you come from a place of genuine, love, kindness and compassion in our hearts it's wrapped into your brand and what you care about people will gravitate towards us.
- Our intended imapct should not have a negative outcome, whereby we might solve one problem at the same time create another.
- There is a lot of mistrust out there so it's really important for us to be able to demonstrate that when we're taking money off people for good causes, we evidence that.
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Summary:
Alisoun Mackenzie, is often described as one of the most authentic and inspiring souls you can meet.
Alisoun, is on a mission to improve the lives of a million people–by making it easy for businesses to be a profitable force for good, and through her support of causes that tackle poverty, education and social justice.
Alisoun’s keynote talks, training, mentoring, and best-selling books Give-to-Profit and Heartatude have favourably changed the good fortune of thousands of people worldwide.
She loves doing humanitarian work, travelling, fundraising and living by the beach in Scotland.
Continue Reading >>Georgette Rowland Osbourne on Your Money or Your Life – Why Entrepreneurs are Unhappy People
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Why you’ve got to check out today’s episode
- No matter what people tell you, it's complicated to get around figures if you're in a business.
- As an entrepreneur, your brain is always looking at the next deal, the reason things aren't going well, what can I be doing?
- Do not let your business account touch your personal life, create a demarcation.
- The minute you are worried, "how I'm I going to pay the bills, can we eat this month?" You go into the business in a desperate headspace.
- You must take care of yourself and home to be effective in your business.
Resources/Links:
Summary:
Georgette Osbourne helps business men & women create financial breathing space to concentrate on business building, and actually have a life.
Georgette, creates products, services and recommends resources to help entrepreneurs hang onto cash and avoid debt. Georgette had a successful corporate career; her clients included Bank of England, Merrill Lynch, & The Revenue.
Georgette, now runs two businesses, is an author, podcast host & writes for well-known publications .
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