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Summit SCALE®
Podcast

Expert insights to help you build a better business


Farnoosh Brock on The Serving Mindset – Stop Selling and Grow Your Business  

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https://media.blubrry.com/summit_scale/content.blubrry.com/summit_scale/190313_Farnoosh_Brock.mp3

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Why you’ve got to check out today’s episode

  • Understand why serving, rather than selling has a competitive advantage.
  • Advice for the introverts who are extremely uncomfortable with selling.
  • Get a recommendation about active listening.

Resources/Links:

  • www.farnooshbrock.com
  • www.farnooshbrock.com/newsletter/

Summary:

Farnoosh Brock went from electrical engineer and rising leader at a Fortune 100 to business coach, speaker and trainer. She has helped many individuals and businesses to adopt the mindset of serving over selling to build deep trust, meaningful customer relationships as well as sustainable profits.

In addition to her latest book, The Serving Mindset: Stop Selling and Grow Your Business, she is the creator of Crack the Code to Get Promoted, a leadership & career advancement course for corporate professionals as well as the author of three health books and a wellness program. Find out more at www.farnooshbrock.com.


Check out these episode highlights:

01:39 – You talk about 5 mindsets in The Serving Mindset to move us away from selling and toward serving. In the first mindset, “You are not selling, you are serving!”, you talk about how this is a competitive advantage. Tell us more.

02:12 – What if we are skeptical about the concept of serving actually working. Say we are watching our friends do well with cold-calling or pitching their services just fine, and we’re wondering why try anything different than these proven techniques (in order to generate sales)?

04:20 – So you were in a very technical field before starting your own business, and you mention how a lot of your techie clients are introverted which makes them especially uncomfortable around selling. Techie or not, many of us have introvert tendencies. What would you say to the introverts among us who are extremely uncomfortable with selling?

05:45 – What would you tell someone who feels stuck or afraid to pursue a better lif You talk about active listening in the book. What is one phrase you recommend to use in conversations to demonstrate my active listening?

07 :10 – Farnoosh’s Website Address.

Tweetable Takeaways from this Episode:

"Without profit you do not have a business. For you to serve yourself and your customer you need to find an approach that works" - @prolificliving Share on X"Even the most eager buyer amongst us does not like being sold to" - @prolificliving Share on X"If we jump the gun to a solution we are making assumptions about the clients actual problem" - @prolificliving Share on X"I want to reach people who do not feel good about selling and are not reaching their fullest potential in business" - @prolificliving Share on X
Michael McGreevy on Freeing Yoursel... Lolly Daskal on Can I be a leader? ...

What do you want to hear from the Summit SCALE® Podcast? Tell us here!
Please note: I reserve the right to delete comments that are offensive or off-topic.


 
 

Meet your host

Shane Spiers

Shane is a Business Scaling Strategist and accomplished leader with SME, mid-sized and FTSE 250 company experience. The predominant part of his career has been leading and scaling seven, eight & nine-figure rapid growth companies.

His roles have included CEO of a 25 million enterprise providing services to central and local government, MD of a 240 million business unit responsible for leading a team of over 1000 people operating in 135 sites in 23 cities.

One of his greatest successes included being part of leadership team that grew a real estate business 2000%, from SME to FTSE 250 company, in 8 years.

 
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