Alisoun Mackenzie on Give-to-Profit: How To Grow Your Business by Supporting Causes

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Why you’ve got to check out today’s episode

  • It's part of our responsibility as human beings to look out for each other.
  • Cause Marketing is partnering with charity and social causes.
  • When you come from a place of genuine, love, kindness and compassion in our hearts it's wrapped into your brand and what you care about people will gravitate towards us.
  • Our intended imapct should not have a negative outcome, whereby we might solve one problem at the same time create another.
  • There is a lot of mistrust out there so it's really important for us to be able to demonstrate that when we're taking money off people for good causes, we evidence that.

Resources/Links:

Summary:

Alisoun Mackenzie, is often described as one of the most authentic and inspiring souls you can meet.

Alisoun, is on a mission to improve the lives of a million people–by making it easy for businesses to be a profitable force for good, and through her support of causes that tackle poverty, education and social justice.

Alisoun’s keynote talks, training, mentoring, and best-selling books Give-to-Profit and Heartatude have favourably changed the good fortune of thousands of people worldwide.

She loves doing humanitarian work, travelling, fundraising and living by the beach in Scotland.


Check out these episode highlights:

01:19 – Importance of businesses supporting charity and social causes.

02: 20 – Supporting social causes helps business owners and entrepreneurs grow.

03: 41 – Examples on how to grow your business through charity support.

04:48 – Difference between contribution and impact.

05:53 – Why it’s important for a business to demonstrate its impact.

06:34 – Alisoun’s Website Address.

Tweetable Takeaways from this Episode:

"Through doing good my business increases" - @AlisonMac Share on X"Charity is a social cause and particulary in this Economic climate they are desperate for more people to support them and there is a lot of us in small businesses who can do that " - @AlisonMac Share on X"We can raise money, we can donate money, that is half the story. What matters is how good we make use of that money" - @AlisonMac Share on X

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