Andrew and Pete on How to Stop BORING Your Audience
Why you’ve got to check out today’s episode
- We work with businesses who want to make online noise predominantly, but are stuck in the old thinking ways and are frustrated that content marketing is not working for them.
- If you try and replicate other people's success formulas, you'll always be one step behind them.You can use Best Practices, but why not create your own?That's the only way you'll grow and stand out.
- If I want you to watch our YouTube videos, you need to stop doing something else.For you to stand out in content marketing, you have to replace someone.
- There's lots of ways to be different, we start with the brand.If you have a really strong brand that people love and can get behind, that's where you take the inspiration from.
- If you can tap into your own personality and you're not really boring in life, that's a great way to stand out.
Summary:
Andrew and Pete, are the fun content marketing duo who help businesses and brands create insanely shareable content, through their YouTube Channel, Podcast and membership community.
Winners of the 'Digital and Social Media Company of the Year Award', and also 'Business Personality of the Year Award'.
They are the authors of two hit books, 'The Hippo Campus' and 'Content Mavericks'.
They regularly keynote international conferences and have been featured on sites such as Inc., Huffington Post, Social Media Examiner, Convince and Convert, Entrepreneur on Fire and Kim Garst.
Check out these episode highlights:
01:28 – Who’s the ideal customer to work with.
01:52 – Typical problems experienced by content marketers.
02:24 – Typical mistakes content marketers make that are never going to work.
04:32 – If it’s not quality, not the best and it’s different, where does that come from?
05:51 – Valuable tip to help content marketers.
06:31 – Free valuable resource to help content marketers.
07:00 – Andrew and Pete’s Website Address.
Tweetable Takeaways from this Episode:
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