Mike Midgley on Inbound Marketing – The Modern Way Your Customers Buy!
Why you’ve got to check out today’s episode
- Inbound Marketing is a way of creating relevant and helpful content, it adds value to the customer's buyer journey without trying to sell them anything.
- Inbound is aligned more in how people buy today, we're giving them information so as to make an informed choice.
- Four key phases of Inbound Marketing; attract, convert close and delight.
- The experience most people want is; be personalized, relevant and helpful. Adopt a culture throughout your team that is humanistic, helpful and wholistic inorder to have an Inbound Marketing culture.
Summary:
Mike Midgley, is an experienced entrepreneur and executive board professional with venture capital experience and a proven track record in high growth business strategies.
Mike, has raised over £1.6m in Venture capital and franchised his businesses over 68 times.
As a Keynote Speaker, Angel Investor, Executive Coach and Non-Executive Director, he provides a motivational ‘hands-on’ driven approach that is supported by an extensive skill set across the fundamental disciplines of business.
Executive Business Coach and Non-Executive Director through his Entrepreneur SuccessHub.
He is an active Business Mentor for Doncaster Councils 100 Mentor Program, plus he contributes to the SuccessHub Community Program and Charitable work where he raises money for his favourite charity the NSPCC.
Check out these episode highlights:
01:55 – What is Inbound Marketing.
02: 47 – The difference between Inbound and Outbound Marketing.
04: 28 – Phases of Inbound Market methodology.
06:18 – Fundamentals of adopting an Inbound culture.
07:26 – Mike’s Website Address.
Tweetable Takeaways from this Episode:
What do you want to hear from the Summit SCALE® Podcast? Tell us here!
Please note: I reserve the right to delete comments that are offensive or off-topic.
