Creating an effective scaling strategy can one of the most enjoyable parts of growing and scaling a business. It starts with getting your business strategy right.
However, many teams get strategy wrong.
Some frame their business strategy as one company pitted against another in a battle of force and will to decide who will dominate a market.
Others see strategy as a rallying exercise to get their team to put in extra effort and long hours.
Many define their strategy in such a way that still leaves them trying to sell everything to everyone, everywhere.
Here I set out the most common mistakes I see and how to avoid them.
Get these right and you’ll not only improve your success, you might just have more fun.
A good business strategy is really about choices. It says who you serve, what you do for them, and just as importantly what you will not do. If you are trying to be everything to everyone, that is usually a sign the strategy needs another look. If you want to see how strategy fits into growth, have a read of step-by-step business scaling. For more background, there is a helpful overview of strategic management.
