The biggest problem business owners have is that they don’t know what their biggest problem is.

Trapped between stagnating sales, staff turnover, unhappy customers, and now throw in the issues associated with a pandemic and recession, what do you fix first?

Every issue seems urgent — but there’s no way to address all of them at once.

The result? A business that continues to go in endless circles putting out urgent fires and prioritizing the wrong things.

In his recently released book ‘Fix This Next’, author Mike Michalowicz introduced the concept of the business hierarchy of needs.

Using the business hierarchy of needs we can pinpoint the business’s most vital need and focus on applying a fix to where it is most needed.