08/05/2025 No Comments

What Is the Purpose of Your Business? (Hint: It’s Not Just to Make a Profit)

Ask any small business owner, “What’s the purpose of your business?” and you’ll get a variety of answers: “To make a profit.” “To deliver a great service.” “To create jobs.” “To do work I enjoy.” “To make a difference in the world.” All are valid and admirable—but they miss one critical point. The real purpose […]... Read More