“If your comfort zone isn’t expanding, it’s shrinking.” That simple truth hits hard, especially if you’re running a business. As small business owners, we’re constantly told to “step outside the box,” “take risks,” and “level up.” But what if the real growth doesn’t come from giant leaps, but from calculated, often uncomfortable, nudges just beyond […]...
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Ask any small business owner, “What’s the purpose of your business?” and you’ll get a variety of answers: “To make a profit.” “To deliver a great service.” “To create jobs.” “To do work I enjoy.” “To make a difference in the world.” All are valid and admirable—but they miss one critical point. The real purpose […]...
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Imagine walking into a sales meeting feeling confident, connected, and clear—and leaving with a new customer or a trusted future opportunity. For small business owners, mastering the art of the sales conversation is essential for growth. Yet, too often, sales discussions feel awkward, rushed, or misaligned, leaving both parties unsatisfied. If you want to build […]...
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Do you find yourself competing on price? Do you struggle to maintain customer loyalty? Is it a battle to convince new prospects to buy? Let’s discuss why that is…and what you can do about it! I want to share with you a foundational principle that will revolutionise your business. It’s called a Unique Selling Proposition […]...
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As a business owner, your days are filled with decisions, deadlines, and—let’s be honest—difficult conversations. Whether you’re providing feedback to employees, dealing with suppliers who missed a deadline, or calming an irate customer, these aren’t just awkward chats. They’re crucial conversations—and mastering them can mean the difference between stagnation and scalable success. But what is […]...
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