Panic is contagious; but so is leadership.
Now is the time for us to step up as true leaders of our businesses.
So here’s what I have learned is a practical approach to leading in a crisis or downturn.
Most of it I’ve learned in leading in businesses through three major economic recessions and other major business disruptions due to terrorism, fires, natural disasters or political disruption.
Good luck and take care.
Please click here for the article I referred to in the video.
When you are leading in a crisis, people look to you for calm and clarity. Be honest about what you know and what you do not, communicate more often than you think you need to, and focus the team on the few things that matter most right now. Protect your cash, look after your people, and keep talking to your customers. If you want to go deeper on the day-to-day side of running a business under pressure, have a read of why the same problems keep coming back in your business. For some wider background, there is a helpful overview on Wikipedia.
