Creating an effective scaling strategy can one of the most enjoyable parts of growing and scaling a business.
However, many teams get strategy wrong.
Some frame their business strategy as one company pitted against another in a battle of force and will to decide who will dominate a market.
Others see strategy as a rallying exercise to get their team to put in extra effort and long hours.
Many define their strategy in such a way that still leaves them trying to sell everything to everyone, everywhere.
Here I set out the most common mistakes I see and how to avoid them.
Get these right and you’ll not only improve your success, you might just have more fun.