Most growing organisations have too many priorities to achieve the level of focus they need to succeed. The fix is to focus on the next 90 days.
Wanting to cover all their bases, they establish a long list of objectives and spread their limited time, energy, and resources across them all.
The result is almost always a lot of initiatives done in a mediocre way and a failure to accomplish what matters most.
This reality is best captured in that wonderful adage, “If everything is important, nothing is.”
And although most businesses are pretty good at business planning for the year, few focus their vision all the way down to what really matters – the next 90 days.
A 90-day focus makes the vision real. It is long enough to get something meaningful done and short enough that nobody can hide from it. Pick the few things that matter most for the next 90 days, write them down, and check progress every week. If you want to go deeper on the problem of too many priorities, have a read of why most business owners have too many priorities. For some background on the planning side, there is a helpful overview of strategic planning.
