Right now, a lot of businesses are having to adapt their offerings (or to use an overused buzz word – pivot) to respond to the changing needs and priorities of their customers.
You may, as a business owner, need to rethink, reimagine your business and figure out a way to serve your customers in the new environment.
But if your competitors are all doing the same thing, how do you differentiate yourself from the rest?
To differentiate yourself, start with your customers. Ask what they value most, what they struggle with, and where your competitors fall short. Then build your offer around the gap. For more on winning customers, have a read of why focusing on sales growth drives SME profitability. There is also a general page on target market on Wikipedia.
