Many people are driven to open their own small business because of a specific passion.
Not from the desire to actually “do business.”
This means that very often, you have business owners who are quite talented at creating their products or providing their services but have not had much in the way of business education.
That does not make them bad business owners – but it does mean they could be better business owners.
And being a better business owner is key to owning a better business…