29/06/2023 No Comments

A Rock-Solid Guarantee

If you can’t quite get high-quality prospects “over the hump” and into a buying decision fast enough, then here’s an important concept that will allow you to set yourself apart in a major way: A ROCK-SOLID GUARANTEE. Everyone has made poor purchasing decisions in the past, and as a result, most of us are a […]... Read More

22/06/2023 No Comments

The Power of Uniqueness

Do you find yourself competing on price?  Do you struggle to maintain customer loyalty? Is it a battle to convince new prospects to buy? Let’s discuss why that is…and what you can do about it! I want to share with you a foundational principle that will revolutionize your business.  It’s called a Unique Selling Proposition (USP)…and if […]... Read More

13/04/2023 No Comments

25 Strategies To Generate More Leads

If you’re like many business owners, you struggle mightily to come up with good ideas that will bring more high-quality leads to your door. In order to get customers, you need to promote your business. In the good old days, this was a matter of deciding between a flyer, a brochure, a postcard, or an […]... Read More

06/04/2023 No Comments

Hold Your Marketing Accountable to the Bottom Line

You ever say to yourself, “I think about half of my marketing is working – I’m just not sure which half”? Or experience the frustration of throwing money at unproven, unpredictable marketing campaigns with absolutely NO idea whether or not you’ll get a satisfactory return? There is an important principle you simply MUST understand if […]... Read More