18/04/2024 No Comments
My coach, Chris, says I should include more about what interests me in my blogs and emails. When it comes to strategic marketing, or any marketing for that matter, I trust Chris above anyone else on the planet. He taught me his engineered approach to marketing. When we first met, I’d been messing around with […]... Read More
29/06/2023 No Comments
If you can’t quite get high-quality prospects “over the hump” and into a buying decision fast enough, then here’s an important concept that will allow you to set yourself apart in a major way: A ROCK-SOLID GUARANTEE. Everyone has made poor purchasing decisions in the past, and as a result, most of us are a […]... Read More
22/06/2023 No Comments
Do you find yourself competing on price? Do you struggle to maintain customer loyalty? Is it a battle to convince new prospects to buy? Let’s discuss why that is…and what you can do about it! I want to share with you a foundational principle that will revolutionize your business. It’s called a Unique Selling Proposition (USP)…and if […]... Read More
13/04/2023 No Comments
If you’re like many business owners, you struggle mightily to come up with good ideas that will bring more high-quality leads to your door. In order to get customers, you need to promote your business. In the good old days, this was a matter of deciding between a flyer, a brochure, a postcard, or an […]... Read More
06/04/2023 No Comments
You ever say to yourself, “I think about half of my marketing is working – I’m just not sure which half”? Or experience the frustration of throwing money at unproven, unpredictable marketing campaigns with absolutely NO idea whether or not you’ll get a satisfactory return? There is an important principle you simply MUST understand if […]... Read More
27/10/2022 No Comments
There are three key parts to sales success (and probably business and life in general), and they all start with the letter A. Attitude, Activity and Acumen. Any of these three areas can sabotage the sales effort, but get these three things right, and you’re almost guaranteed to have success. 1. Attitude The first question […]... Read More
