If you can’t quite get high-quality prospects “over the hump” and into a buying decision fast enough, then here’s an important concept that will allow you to set yourself apart in a major way: A ROCK-SOLID GUARANTEE. Everyone has made poor purchasing decisions in the past, and as a result, most of us are a […]...
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Do you find yourself competing on price? Do you struggle to maintain customer loyalty? Is it a battle to convince new prospects to buy? Let’s discuss why that is…and what you can do about it! I want to share with you a foundational principle that will revolutionize your business. It’s called a Unique Selling Proposition (USP)…and if […]...
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If you’re like many business owners, you struggle mightily to come up with good ideas that will bring more high-quality leads to your door. In order to get customers, you need to promote your business. In the good old days, this was a matter of deciding between a flyer, a brochure, a postcard, or an […]...
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You ever say to yourself, “I think about half of my marketing is working – I’m just not sure which half”? Or experience the frustration of throwing money at unproven, unpredictable marketing campaigns with absolutely NO idea whether or not you’ll get a satisfactory return? There is an important principle you simply MUST understand if […]...
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