So why is it so difficult for sales managers to recruit and retain highly productive, professional salespeople if sales is such an attractive proposition?
The high turnover amongst less productive salespeople is accepted as a necessary burden for managing the sales force. This is not so.
Research has shown that 55 per cent of people engaged in selling are in the wrong profession.
Another 20-25% have the essential attributes to sell, but they should be selling something other than what they are currently selling.
So, what does it take to be a successful salesperson?
By the very nature of the work itself, successful salespeople possess a unique set of personality attributes that enable them to succeed.
Mediocre sales performance cannot be disguised as a salesperson’s success or failure is revealed immediately by the bottom-line results.
It takes a special kind of individual to succeed in sales.
There are five key qualities that are essential for success:
In this video we look at each of these.