In this video, I look at some major differences between those who scale easily, & those who don’t. It comes down to getting the business fundamentals right.
For example, it’s so easy to get distracted by the noise of marketing tactics and not focus on the fundamentals of growing your business. But being able to “Pitch” properly, being able to have sales conversations, these are business fundamentals that entrepreneurs have become lazy in because they are looking for tactics to automate.
Another thing that having so many tactics and noise has caused, is a complete lack of accountability. Scaling your business also requires building a team. Building a team requires leadership and leadership requires you to be 100% accountable for your results rather than blaming those you have around you and the tactics you’ve engaged.
Become good at the fundamentals first, and if you fail at that, you have nobody to blame but yourself.
That’s a good thing. If you don’t think it’s a good thing, don’t be in business!
If you recognise yourself in this, the good news is that business fundamentals can be learned and practised like any other skill. Start with how you talk to prospects, then look at how your team is held accountable for results. If you want to go further, have a read of why your business is stuck and not growing. Plenty of early-stage companies stall for the same reasons, and there is a useful overview of the startup company life cycle if you want some background. Whatever stage you are at, the fundamentals come first and the tactics come second.
