One of the primary purposes of a business is to give you the lifestyle that you want.
And one dimension of that lifestyle is so that you have time and money freedom.
Meaning that you’re free to use your time in the way that you wish and that you have money available to do the things that you care to do.
The best way to do that is to prepare your business as if you want it to put it up for sale because the things that it takes to optimize your business for sale are the very things that will give you time and money freedom.
Why would you put off optimizing your business until you’re ready for sale if you can enjoy the benefits of having that optimized business for the entire time that you own it?