20/08/2026 No Comments

Why “Waiting to Hear Back” Is Not a Sales Strategy

There is a phrase I hear regularly in sales conversations: “We’re waiting to hear back.” Sometimes that is perfectly reasonable. A prospect may genuinely need time to discuss a proposal internally, arrange finance or speak to another decision-maker. But often, “waiting to hear back” is not really a sales stage. It is a holding pattern. […]... Read More