When sales slow down, many business owners reach for the same answer: “We need more leads.” Sometimes that is exactly right. If too few new opportunities are entering the business, then stronger lead generation is the obvious priority. But not always. Sometimes the business is already generating enough enquiries, conversations or proposals. The real problem […]...
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There is a phrase I hear regularly in sales conversations: “We’re waiting to hear back.” Sometimes that is perfectly reasonable. A prospect may genuinely need time to discuss a proposal internally, arrange finance or speak to another decision-maker. But often, “waiting to hear back” is not really a sales stage. It is a holding pattern. […]...
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Here’s something I’ve noticed after working with hundreds of small business owners. Most of them didn’t set out to run a business. They set out to do great work. Maybe you’re a plumber who got tired of working for someone else. A bookkeeper who thought, “I can do this better on my own.” A physio, […]...
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