Many growth companies haven’t defined the culture they need to succeed so they end up with a culture that is actually working against the goals they have for their business. The answer is to design your company culture on purpose.
Whether you like it or not, you have an organizational culture in your business, either by design or by default.
And using your organization’s core values every day to define your company’s culture is a powerful strategy implemented by the most successful organizations.
Core values provide the link between your vision, your strategy and your people. They define your company’s culture & personality and therefore your brand – how your customers experience you.
Most importantly, values serve as the foundation on which tough company decisions are made.
Designing your company culture does not have to be a big programme. Start by agreeing the few values that matter most, then use them in hiring, in feedback and in the decisions you make every week. Culture is what people see you do, not what you put on the wall. If you want to see how culture links to results, have a read of why team culture is a growth driver for smaller businesses. For some background on the subject, there is a useful overview of organizational culture.
