Many growth companies haven’t defined the culture they need to succeed so they end up with a culture that is actually working against the goals they have for their business.
Whether you like it or not, you have an organizational culture in your business, either by design or by default.
And using your organization’s core values every day to define your company’s culture is a powerful strategy implemented by the most successful organizations.
Core values provide the link between your vision, your strategy and your people. They define your company’s culture & personality and therefore your brand – how your customers experience you.
Most importantly, values serve as the foundation on which tough company decisions are made.