When sales slow down, many business owners reach for the same answer: “We need more leads.” Sometimes that is exactly right. If too few new opportunities are entering the business, then stronger lead generation is the obvious priority. But not always. Sometimes the business is already generating enough enquiries, conversations or proposals. The real problem […]...
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There is a phrase I hear regularly in sales conversations: “We’re waiting to hear back.” Sometimes that is perfectly reasonable. A prospect may genuinely need time to discuss a proposal internally, arrange finance or speak to another decision-maker. But often, “waiting to hear back” is not really a sales stage. It is a holding pattern. […]...
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There is a particular kind of uncertainty that many business owners become used to. This month looks reasonably healthy. There are proposals out. A few promising conversations are happening. Existing customers may buy again. Someone mentioned a potential referral. The sales team sounds positive. But ask a slightly different question: What are you genuinely confident […]...
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