Kevin Jackson on There is No Such Thing as Sales

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Why you’ve got to check out today’s episode

  • Discover who a growth specialist is.
  • Explore more on why sales is like hypnotism.
  • Get to know the connection between emotions and buying.
  • Two things you should be good at in the goods and service indusrty.
  • Learn more about fundamentals of building relationships.
  • Understand the secret of growing your business.

Resources/Links:

Summary:

Kevin Jackson, is a long-standing disruptor and thought-leader.

Kevin, has been an influential player with some of the world’s most respected marketing services groups, including Interpublic, Grey, Saatchi, and then in the live space with Jack Morton and George P Johnson.

Working with a vast range of brands, from Adidas to Zumba, and everything in between he has explored every discipline within the marketing mix.


Check out these episode highlights:

01:30 –  What is growth specialist?

02:15 –  Why is there no such thing as sales?

04:10 –  Why do people buy with this emotional connection?

05:05 –  What are the two things we all need to be good at?

 

07:47 –  What is the secret to growing your business?

09:53 –  Kevin’s Website Address.

Tweetable Takeaways from this Episode:

" What I have done for the Agencies and brand I have worked for is to drive growth " - @ kevinlfj Click To Tweet" Sales was a cheat to get books flying off the shelves " - @ kevinlfj Click To Tweet" You cannot make someone buy something they do not want to buy " - @ kevinlfj Click To Tweet" In a B2B context 85% of all sales are made between the 5th and the 12th contact " - @ kevinlfj Click To Tweet" Clients are not going to make relationships with you if you are an idiot. You have to know stuff, but you have to know people " - @ kevinlfj Click To Tweet" Relationship gives you trust and knowledge gives you relationship. If you want to do something to improve yourself, learn stuff, then go out and build relationships " - @ kevinlfj Click To Tweet

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