Summit SCALE® ELEMENTS

Welcome to the Summit SCALE® ELEMENTS program enrollment page.

So just imagine this for a moment:

It’s early Friday afternoon; you shut down your laptop, look out the window and feel a sense of elation as you reflect on what you’ve achieved this week.

You’re smiling because your top team are firing on all cylinders with clear purpose, plan and priority allowing you new found personal freedom

It’s a relief to know that the rest of the organisation is on the same page and consistently driving execution and results

The culture of the business is obvious by the high levels of accountability, challenge and support amongst your people, which is immensely satisfying

The value of the business is exponentially increasing because the day-to-day running revolves less and less around you and you’re confidently planning various ways to reap the rewards of all your hard work

Soon you will have an exciting exit decision to make – sell, scale further or step back from the day-to-day and own passively…

That’s what Summit SCALE® ELEMENTS creates.

Who’s it for?

Owners, entrepreneurs, leadership teams of small to mid-sized businesses wanting to scale and speed their growth but struggling with:

Limited time due to dealing with the issues of running the day to day business

Insufficient leadership depth within the organisation to execute effectively

A lack of systems and structures required for managing the communications and decisions that come with growth

Insufficient marketing capabilities to attract new customers, talent, advisors and other key relationships.

What are the key objectives?

Reduce the time it takes you and your top team to manage the operational activities of the business

Refocus the team on market-facing and scaling activities

Realign everyone else in the organisation (onto the same page) to drive execution and results

Get you some personal time back

Here’s how it works:

Summit SCALE® ELEMENTS runs for 24 weeks and every week includes the training modules for that week, a group Coaching Q&A session at a time that’s compatible to your time zone, and a 24/7 messaging board for questions and updates in between meetings.

Here’s a break down of what you’ll be covering in each series of the 24-week program.

ELEMENTS – Series 1 – Creating Clear Strategic Advantage

Before you start scaling your business, we’ve got to understand where you’re starting from. This is where we’ll undertake an assessment of business performance to date and assess growth potential. This is not a deep dive into performance data or detailed analysis of financial accounts, instead, you will use a much more pragmatic approach to evaluate the strengths and weaknesses of the business and agree the “state of play”.

Once you’ve established where you’re starting from you need to create a crystal clear picture of where you want to get to. But before we get into the nitty-gritty of business planning we need to clarify your guiding principles. This is still often the piece of the strategic planning process that gets businesses confused. Clarifying your vision is the first building block of strategic planning and getting the vision out of the leaders head and onto paper is the first step of sharing it with their organization.

Included is also the critically important discovery of your organization’s purpose and core values. Many people think that “purpose” and “values” are all about ethereal fluffy stuff of little relevance to the business or resist because they falsely believe them to be something ‘corporate’. However, a business without clarity about its purpose and values is like a ship sailing without a compass. You’ll use some practical discovery tools to crystallise these.  

As your business scales, it is important to get laser-focused on the sales and marketing efforts required to break through to the next level. There are four elements to address in identifying your strategic advantage; who is your ideal customer, what is it about the way you deliver that makes you different from the competition, what is the proven way you provide your service or product to your customers and what industry-wide problem do you guarantee to solve.

You will capture all of this on the VMC Planner – a One-Page Strategic Plan  – a simple yet powerful tool that helps edit down your vision, to a single, action orientated page including your growth strategy, 3-Year Goals, 1-Year Plan and priorities for the next 90 days. This provides a succinct way to communicate your vision.

ELEMENTS – Series 2 – Delivering Through Aligned Execution

Now that you have a crystal clear plan, the next step is getting your organization aligned to deliver it. And this is where the rubber really begins to hit the road.

The aim here is to embed the critical tools, processes and systems required to align everyone else in the organisation (onto the same page) to consistently drive execution and results.

You’ll start by developing a Scorecard to put your strategy at the centre of your business. This will be the instruments in your aircraft cockpit. You will focus on a few simple weekly activity-based numbers to provide you with a proactive tool, helping you to anticipate problems before they actually happen and use red-flags to focus on the numbers that are off-track. In time, these numbers will cascade through your organization so that every individual is accountable for delivery.

To build momentum, you’ll probably need to meet even more than you presently do. You’ll establish a routine of regular meetings for your top team made up of daily, weekly, monthly, quarterly & annual meetings to bring focus, alignment and solve problems more quickly.  We’ve some tried and tested agendas and tools to help you turn your meetings into highly productive events for change and growth.

When addressing issues, teams tend to spend most of their time discussing the heck out of everything, rarely identifying the real issues, and hardly ever solving anything. This is where you introduce the three-step ‘Issue Solving Track’ to improve your team and organization’s ability to problem-solve.

Finally, in this section you are going to begin building out your organization’s core with processes, intelligent controls and discipline to reduce its reliance on the top leader(s) and to scale faster. I’ll introduce you to an effective systems building framework and you can start to establish the discipline of ongoing systems development into your business.

ELEMENTS – Series 3 – Leading for Organizational Growth

Now that you have created organizational clarity and embedded some game-changing execution tools into your business, it’s time to pay attention to the subtleties and nuances of leading your people in a scaling organization.

Your leadership focus has to be in the right place. You have to be clear that your role as the leader of a fast-growth business is to create a high-performance environment where success is inevitable. You have to make the shift and get the balance right between working ‘in the business’ and ‘on the business’.

We’ll start by introducing you to some team coaching skills and tools to help with building a cohesive leadership team – an integrating group at the top, not you having to be the integrating individual. 

Next, we are going to take a deeper dive into the effectiveness of your team and understand if you have the right people in the right seats. You going to use the Accountability Chart to clarify key accountabilities and the right organization structure for the next level of growth. Then you’ll use the People Assessor to analyse if your team members are a fit and in the right roles.

Then we going to focus on the development of your people, in particular, the plan for the development of your managers as coaches.

Finally, I’m going to show you how to systematically cultivate a culture of performance and growth using your organisation’s values that you established in Series 1. You’ll do this by embedding these values into your critical people processes – hiring, performance development, reward & recognition and firing.

ELEMENTS – Series 4 – Personal Growth for New Freedom

A core objective of this program is to help you personally do less by getting your business to produce more. So in this final section, I will introduce some key personal development modules.  

Personal Planning – a useful planning tool for your personal life which will provide useful bases for the work you may want to do as part of your own personal and professional development. 

Growth Mindset – successful growth leaders don’t have more stamina or built-in genius, they have learned how to think in ways that get results they want. 

Time Mastery – making better choices with your time and fundamentally changing how you structure your use of time are the best ways to sustainably create the time to grow your company. 

Effective Boardrooms – a board works well if the chemistry between members is good. You will learn what makes a good board and how to create the perfect board meeting agenda. 

And if you want to know more about what makes Summit SCALE® unique, here’s eight reasons that our clients tell us why Summit SCALE® is their #1 choice when it comes to embedding proven business scaling model into their businesses

Reason #1: Unlike a lot of coaches and advisers, I’ve been there and done it. I’ve successfully led and scaled 7, 8 & 9- figure rapid growth businesses

Have you paid money in the past to a coach or advisor only to find that a few months later there’s very little to show for it?

How can I be so confident that I can help your business get great results? That’s a fair question.

The answer is straightforward – I’ve been there and done it.
Unlike a lot of business coaches, consultants and advisors, I have actually been in the leadership hot seat of rapid growth 7, 8 & 9-figure businesses.

And through my hands-on experience, I have developed a tried & tested formula (and took-kit) for doing it again and again.

Imagine tapping into this proven formula. No more guessing; no more struggling; no more doubting yourself or your decisions. Just clear action steps and structured accountability leading to consistent growth and greater time freedom.

Reason #2: You’ll see measurable and deliverable results in 90 days, and ongoing, providing you take accountability and action

Often when leaders are advised on developing a new strategy, they start by looking for places to grow. This may feel like the right thing to do, but it can be a misleading and even dangerous way to begin a strategic exercise.

There are an infinite number of ways that a company can try to grow, and simply brainstorming them will immediately lead to a long list of initiatives.

Most growing organisations have too many priorities to achieve the level of focus they need to succeed. Wanting to cover all their bases, they establish a long list of disparate objectives and spread their scarce time, energy, and resources across them all.

The result is almost always a lot of initiatives done in a mediocre way and a failure to accomplish what matters most. This reality is best captured in the wonderful adage, “If everything is important, nothing is.”

Scaling a business is about taking one significant step at a time and then checking data and adjusting accordingly.

In fact, creating a 90-day world is a core premise of the Summit SCALE® Model. Rather than be overwhelmed by the monumental task of accomplishing your vision, 90-day priorities allows you to break it down into bite-sized chunks and focus on making it stick.

And because it is a simple, step-by-step process, you just focus on one task at a time, without going ‘snow-blind’.

This keeps you focused, with consistent action, backed up by my hands-on support, day-by-day. You’ll even have my personal mobile phone number to call whenever you need it.

So there’s no delays, no hesitation and no procrastination. Just relentless implementation and delegation as you progress.

Reason #3: We carry the risk, not you, with our ‘try now, pay later’ risk reversal guarantee which means you never risk a penny

Most coaches and trainers ask you to trust them. They say something to the effect of “give me your money and then I’ll deliver the value”.

But unfortunately, all too often people give them money only to find that the value delivery failed to make any significant difference to their business.

And if you’ve been through that experience of losing money by investing in people or courses that didn’t work out, then you’ll be pleased to know that you don’t have to trust me … instead, I’ll trust you.

How that works is simple: if you choose to cash flow your payments, then we’ll work together for a whole month without you paying or risking even one penny.

If at the end of that month you think that I’m not delivering, simply email me directly at shane@summitleader.com and your credit card will not be charged.

This means I carry the risk, not you.

This is what I call “Risk Reversal” meaning that instead of you, my client, carrying the risk, I’ll carry it instead.

So…let me trust you, rather than me asking you to trust me.

Now, isn’t that a refreshing change?

Please note, that this Risk Reversal Guarantee does not apply if a person simply doesn’t show up. It only applies if you think that I’m not delivering on my promise.
And BTW, Risk Reversal is far superior to a money back guarantee offer.

Because with a money back guarantee, there is actually no guarantee that you’ll get your money back and besides, who wants to even have to ask for their money back?

Reason #4: Summit SCALE® is specifically for owners and leaders of 7 to 8-figure fast growth businesses

This is very important!

Both in the UK and the USA only 4% of businesses make it to 7-figure revenue. Of those only 10% make it to 8-figure revenue.

That means there are around 96% of businesses that simply can’t make it to 7-figure revenue.

Between 7 and 8-figures there are some very specific obstacles to do with complexity, growth cycles and market dynamics that need to be overcome.

To reach the next level, you need to intentionally map out a plan to get there, and then execute that plan with determination and momentum.

Either you keep doing what you’re doing, barely maintaining the same revenue year after year, and slide backwards, or you move forward with tremendous intentionality.

The world is full of “living dead” companies that reached a plateau and couldn’t grow to the next one. You’re either moving forward or moving back.
Staying still is not sustainable.

Summit SCALE® has been specifically developed for 7 to 8-figure business owners in mind. The model recognises the specific barriers and dynamics of rapid business growth between these levels of revenue and the particular needs of owners at this stage of a business’s development.

When you select someone to help you implement a 7 to 8-figure business growth model, it is critical that you find a specialist who knows how to navigate the obstacles and dynamics between 7 to 8-figures of revenue.

If they are predominantly working with clients of less than 7-figure revenue it’s inevitable that they’ll struggle to offer you such specialised advice and your business growth efforts will likely be affected.

Reason #5: Summit SCALE® works – it’s built on real-world company successes including delivering 2000% growth in 8 years

One of my greatest successes includes being part of leadership team that grew a real estate business 2000%, from SME to FTSE 250 company, in 8 years.

Many of the Summit SCALE® strategies, tools, techniques and best practices were applied and developed with the help of world-class advisors in growing this business.

There are many nuances and subtleties to get right. And these are often only learned through the hard knocks that come with having actually led rapid growth businesses.

Growing a business is a dynamic process as the leadership team navigates the evolutions and revolutions of growth. And like the growth stages of a child, they are predictable and unavoidable.

To deal with these challenges, the company must increase the number of capable leaders throughout the organisation, embed scalable systems and controls to manage increasing complexities that come with growth; and stay on top of the market dynamics that affect the business.

To do this, the leadership team must master three core fundamentals: setting strategy, driving execution and leading people.

The Summit SCALE® Model is organized around these critical decision areas, providing you with the tools, techniques, and best practices for making the critical judgement calls that drive growth.

Reason #6: The model is premised on helping you personally do less by getting your business to do more

With Summit SCALE® I help my clients build a business that they can one day sell, scale, or even own passively.

A business firmly founded on the stable base of scalable leadership, scalable systems and scalable marketing.

To achieve this, I work with my clients on three key deliverables:

Not only will this allow you to grow your company, but more importantly it will reduce your company’s vulnerability should anything happen to you. This protects you, your team, and your customers.

A word of caution: This takes a serious commitment to learning to work in new ways. If you’re looking for a magic bullet, Summit SCALE® Program isn’t for you. It’s for serious business owners who want to legitimately break through to the next level and build a thriving, owner-independent company.

Reason #7: Summit SCALE® takes complicated methods and makes them simple and practical

l’ll be the first to put my hand up and say that some of my proven Summit SCALE® methods have a lot of moving parts.

But everything in Summit SCALE® is delivered to you broken down into a step-by-simple-step, process.

For example, when I ask you to create your one-page strategic plan, I’ll walk you through the sequence one step at a time.

And I’ll give you guides, templates and examples to make it easier and more effective for you to complete every one of those steps.

And that’s not all.

I also meet with you personally, every week (apart from when you or I are on holiday) to talk with you and review your work plus I give you specific feedback of exactly what you need to change and how to change it, should you need that advice.

SummitSCALE® makes the complicated simple, by breaking down every step into a simple, short and easier to achieve step.

Reason #8: You get 110% commitment from me and my team.

I don’t have the time, nor inclination, to work with dozens of Clients at the same time. I get results because I am very choosy who I work with.

So, if you and I decide to work together, here’s what you can expect

1. I will take personal responsibility for your success, and you’ll have my personal mobile phone number – so you can contact me with questions whenever and wherever. (The reason I’m happy to give my clients my personal mobile number, is that I know from experience that they’ll hardly ever have to use it).

2. Let me underline that it’s ME you’ll be working with. So whilst I have a team of trusted associates and colleagues on-hand to help when needed, you won’t get passed on to some junior, inexperienced assistant who is still learning their trade.

3. I’ll be helping, guiding, cajoling and supporting you and your team day-by-day. So as well as my mobile phone, there’s the private member’s chat group, the online learning portal and my personal email address, as well as our weekly Q&A video session. So you can be certain you are not going to be lost in some sort of ‘group coaching VIP Membership’ money-suck operation (I know it happens because I’ve been there).

I think that’s about it!

The above reasons are solid, specific and differentiated to the point where you will very likely and quite rightly believe that there is simply no better choice for embedding a proven business growth model into your business other than Summit SCALE®.

Your honour, I rest my case.