{"id":1746,"date":"2020-12-13T12:23:13","date_gmt":"2020-12-13T12:23:13","guid":{"rendered":"https:\/\/summitscale.biz\/podcast\/?p=1746"},"modified":"2020-12-13T12:25:13","modified_gmt":"2020-12-13T12:25:13","slug":"dan-pfister-on-winning-back-customers","status":"publish","type":"post","link":"https:\/\/summitscale.biz\/podcast\/dan-pfister-on-winning-back-customers\/","title":{"rendered":"Dan Pfister on Winning Back Customers"},"content":{"rendered":"<p><strong>Check out these episode highlights:<\/strong><\/p>\n<p>01:01 \u2013 Dan\u2019s back story and the discovery of Strategic WinBack<\/p>\n<p>03:08 \u2013 Why customers chose to leave us and the chances that they&#8217;ll actually come back<\/p>\n<p>04:34 &#8211; How WinBack compares to new customer acquisition in generating revenue<\/p>\n<p>05:23 &#8211; Why everyone not doing this is leaving large amounts of cash on the table<\/p>\n<p>09:17 &#8211; The process to use for winning back past customers<\/p>\n<p>11:37 &#8211; How overcoming rejection can have a massive impact on your business<\/p>\n<p>13:15 \u2013 Dan\u2019s website address<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Check out these episode highlights: 01:01 \u2013 Dan\u2019s back story and the discovery of Strategic WinBack 03:08 \u2013 Why customers chose to leave us and the chances that they&#8217;ll actually come back 04:34 &#8211; How WinBack compares to new customer acquisition in generating revenue 05:23 &#8211; Why everyone not doing this is leaving large amounts [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1213,22],"tags":[],"class_list":["post-1746","post","type-post","status-publish","format-standard","hentry","category-marketing","category-vlog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Dan Pfister on Winning Back Customers - Summit SCALE\u00ae Podcast<\/title>\n<meta name=\"description\" content=\"Dan Pfister on Winning Back Customers - Summit SCALE\u00ae Podcast\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/summitscale.biz\/podcast\/dan-pfister-on-winning-back-customers\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dan Pfister on Winning Back Customers - Summit SCALE\u00ae Podcast\" \/>\n<meta property=\"og:description\" content=\"Dan Pfister on Winning Back Customers - Summit SCALE\u00ae Podcast\" \/>\n<meta property=\"og:url\" content=\"https:\/\/summitscale.biz\/podcast\/dan-pfister-on-winning-back-customers\/\" \/>\n<meta property=\"og:site_name\" content=\"Summit SCALE\u00ae Podcast\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/business.facebook.com\/MountCookAssocs\/?ref=your_pages\" \/>\n<meta property=\"article:published_time\" content=\"2020-12-13T12:23:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-12-13T12:25:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/summitscale.biz\/podcast\/wp-content\/uploads\/2020\/07\/Favicon1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"80\" \/>\n\t<meta property=\"og:image:height\" content=\"42\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"slitguyadmin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"slitguyadmin\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/summitscale.biz\/podcast\/dan-pfister-on-winning-back-customers\/\",\"url\":\"https:\/\/summitscale.biz\/podcast\/dan-pfister-on-winning-back-customers\/\",\"name\":\"Dan Pfister on Winning Back Customers - Summit SCALE\u00ae Podcast\",\"isPartOf\":{\"@id\":\"https:\/\/summitscale.biz\/podcast\/#website\"},\"datePublished\":\"2020-12-13T12:23:13+00:00\",\"dateModified\":\"2020-12-13T12:25:13+00:00\",\"author\":{\"@id\":\"https:\/\/summitscale.biz\/podcast\/#\/schema\/person\/55d8570cac469e8fda1bce8bf2653a1c\"},\"description\":\"Dan Pfister on Winning Back Customers - Summit SCALE\u00ae Podcast\",\"breadcrumb\":{\"@id\":\"https:\/\/summitscale.biz\/podcast\/dan-pfister-on-winning-back-customers\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/summitscale.biz\/podcast\/dan-pfister-on-winning-back-customers\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/summitscale.biz\/podcast\/dan-pfister-on-winning-back-customers\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/summitscale.biz\/podcast\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Dan Pfister on Winning Back Customers\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/summitscale.biz\/podcast\/#website\",\"url\":\"https:\/\/summitscale.biz\/podcast\/\",\"name\":\"Summit Scale Coaching Podcasts\",\"description\":\"Boost business performance and growth in our 5-10 minute podcasts.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/summitscale.biz\/podcast\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/summitscale.biz\/podcast\/#\/schema\/person\/55d8570cac469e8fda1bce8bf2653a1c\",\"name\":\"slitguyadmin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/summitscale.biz\/podcast\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/c668fa56034d4ead78158d7a392e59af78791ddbf40d51da495339f78636d2a9?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/c668fa56034d4ead78158d7a392e59af78791ddbf40d51da495339f78636d2a9?s=96&d=mm&r=g\",\"caption\":\"slitguyadmin\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Dan Pfister on Winning Back Customers - Summit SCALE\u00ae Podcast","description":"Dan Pfister on Winning Back Customers - Summit SCALE\u00ae Podcast","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/summitscale.biz\/podcast\/dan-pfister-on-winning-back-customers\/","og_locale":"en_GB","og_type":"article","og_title":"Dan Pfister on Winning Back Customers - Summit SCALE\u00ae Podcast","og_description":"Dan Pfister on Winning Back Customers - Summit SCALE\u00ae Podcast","og_url":"https:\/\/summitscale.biz\/podcast\/dan-pfister-on-winning-back-customers\/","og_site_name":"Summit SCALE\u00ae Podcast","article_publisher":"https:\/\/business.facebook.com\/MountCookAssocs\/?ref=your_pages","article_published_time":"2020-12-13T12:23:13+00:00","article_modified_time":"2020-12-13T12:25:13+00:00","og_image":[{"width":80,"height":42,"url":"https:\/\/summitscale.biz\/podcast\/wp-content\/uploads\/2020\/07\/Favicon1.png","type":"image\/png"}],"author":"slitguyadmin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"slitguyadmin"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/summitscale.biz\/podcast\/dan-pfister-on-winning-back-customers\/","url":"https:\/\/summitscale.biz\/podcast\/dan-pfister-on-winning-back-customers\/","name":"Dan Pfister on Winning Back Customers - Summit SCALE\u00ae Podcast","isPartOf":{"@id":"https:\/\/summitscale.biz\/podcast\/#website"},"datePublished":"2020-12-13T12:23:13+00:00","dateModified":"2020-12-13T12:25:13+00:00","author":{"@id":"https:\/\/summitscale.biz\/podcast\/#\/schema\/person\/55d8570cac469e8fda1bce8bf2653a1c"},"description":"Dan Pfister on Winning Back Customers - Summit SCALE\u00ae Podcast","breadcrumb":{"@id":"https:\/\/summitscale.biz\/podcast\/dan-pfister-on-winning-back-customers\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/summitscale.biz\/podcast\/dan-pfister-on-winning-back-customers\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/summitscale.biz\/podcast\/dan-pfister-on-winning-back-customers\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/summitscale.biz\/podcast\/"},{"@type":"ListItem","position":2,"name":"Dan Pfister on Winning Back Customers"}]},{"@type":"WebSite","@id":"https:\/\/summitscale.biz\/podcast\/#website","url":"https:\/\/summitscale.biz\/podcast\/","name":"Summit Scale Coaching Podcasts","description":"Boost business performance and growth in our 5-10 minute podcasts.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/summitscale.biz\/podcast\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Person","@id":"https:\/\/summitscale.biz\/podcast\/#\/schema\/person\/55d8570cac469e8fda1bce8bf2653a1c","name":"slitguyadmin","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/summitscale.biz\/podcast\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/c668fa56034d4ead78158d7a392e59af78791ddbf40d51da495339f78636d2a9?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c668fa56034d4ead78158d7a392e59af78791ddbf40d51da495339f78636d2a9?s=96&d=mm&r=g","caption":"slitguyadmin"}}]}},"_links":{"self":[{"href":"https:\/\/summitscale.biz\/podcast\/wp-json\/wp\/v2\/posts\/1746","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/summitscale.biz\/podcast\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/summitscale.biz\/podcast\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/summitscale.biz\/podcast\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/summitscale.biz\/podcast\/wp-json\/wp\/v2\/comments?post=1746"}],"version-history":[{"count":2,"href":"https:\/\/summitscale.biz\/podcast\/wp-json\/wp\/v2\/posts\/1746\/revisions"}],"predecessor-version":[{"id":1750,"href":"https:\/\/summitscale.biz\/podcast\/wp-json\/wp\/v2\/posts\/1746\/revisions\/1750"}],"wp:attachment":[{"href":"https:\/\/summitscale.biz\/podcast\/wp-json\/wp\/v2\/media?parent=1746"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/summitscale.biz\/podcast\/wp-json\/wp\/v2\/categories?post=1746"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/summitscale.biz\/podcast\/wp-json\/wp\/v2\/tags?post=1746"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}