{"id":1590,"date":"2019-02-11T12:46:00","date_gmt":"2019-02-11T12:46:00","guid":{"rendered":"http:\/\/summitscale.biz\/podcast\/?p=1590"},"modified":"2019-02-16T14:12:48","modified_gmt":"2019-02-16T14:12:48","slug":"richard-lomax-on-the-4-assassins-of-your-business-success","status":"publish","type":"post","link":"https:\/\/summitscale.biz\/podcast\/richard-lomax-on-the-4-assassins-of-your-business-success\/","title":{"rendered":"Richard Lomax on THE 4 ASSASSINS OF YOUR BUSINESS SUCCESS"},"content":{"rendered":"<p><strong>Check out these episode highlights:<\/strong><\/p>\n<p>01:01 \u2013 Can you tell us about the first Assassin that you have identified, which you state leads to haphazard marketing at best, and at worst, results in a complete waste of marketing budget and associated time?<\/p>\n<p>02:32 \u2013 You say that the second Assassin is the prime cause of procrastination and paralysis when it comes to\u00a0taking action\u00a0on your marketing \u2013 can you explain what this is, and also how we can overcome this stumbling block?<\/p>\n<p>04:34 \u2013 Assassin number three results in most marketing campaigns only achieving a fraction of the results they are perfectly capable of achieving. So how does this Assassin show up, and what are the steps to eliminating it for good?<\/p>\n<p>06:36 \u2013 What\u2019s the final Assassin that inevitably leads to much marketing activity being shot dead in the water, before it has\u00a0actually had\u00a0a chance to work?<\/p>\n<p>08\u00a0:20 \u2013 Richard&#8217;s Website Address.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Check out these episode highlights: 01:01 \u2013 Can you tell us about the first Assassin that you have identified, which you state leads to haphazard marketing at best, and at worst, results in a complete waste of marketing budget and associated time? 02:32 \u2013 You say that the second Assassin is the prime cause of [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"video","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[706,289,22],"tags":[1120,340,276,34,1118,30,1119,415,1117],"class_list":["post-1590","post","type-post","status-publish","format-video","hentry","category-business-scaling","category-high-performance-2","category-vlog","tag-bp-oil-and-hj-heinz","tag-business-scaling","tag-entrepreneurship","tag-leadership","tag-richard-lomax","tag-shane-spiers","tag-sme-marketing-advisor","tag-summit-scale","tag-tags-summit-leader","post_format-post-format-video"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - 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